About Us

Our Story

The Ecuador Destination Weddings and Events Association was created with the purpose of strengthening the wedding industry in Ecuador and building a shared vision for growth within the sector. Since its creation two years ago, ABED has been envisioned as a collaborative platform that promotes professional development and positions Ecuador as a destination with tremendous potential. Recognizing Ecuador’s cultural, natural, and experiential richness, we understood the importance of gaining an in-depth knowledge of our destinations, connecting as an industry, and working together to promote them. Thus began a journey of education, exploration, and strategic partnerships that allowed us to discover and appreciate even more everything Ecuador has to offer. We took our first steps with professional training programs in the Galápagos Islands, explored different regions of the country, built connections among industry professionals, and began creating a strong and committed network. As a result of this work, we launched key initiatives such as the creation of the country’s first wedding planner directory and the presentation of proposals aimed at strengthening the industry.

Today, ABED continues to grow with a clear conviction: through collaboration, knowledge, and a shared vision, we can position Ecuador as a leading destination for weddings and events, both nationally and internationally.

We firmly believe that the true potential of our country can be achieved when those of us who are part of this industry work together, recognize the value of each region, and collectively showcase the diversity and authenticity that make Ecuador a unique setting for celebrations.

Mission

To drive the development of Ecuador’s wedding industry by connecting the best professionals in the sector and promoting the country as an attractive destination for authentic, flawlessly executed, and memorable celebrations, both nationally and internationally.

Vision

To position Ecuador as a leading destination for weddings in Latin America, recognized for the quality of its professionals, the richness of its settings, and its ability to create unique and meaningful experiences.

DIRECTORY

Through ABED, we introduce Juanfer Mantilla, our new President. A creative and strategist, he is the founder of Gurú Event.
Planning & Design.
His work focuses on designing purposeful experiences where every detail responds to a clear narrative and a genuine intention to create meaningful connections. He has led events for brands and clients seeking proposals that go beyond the conventional.
From his perspective, events are a key tool for strengthening the industry and creating value through authentic connections.

Through ABED, we introduce Sebastián Chiriboga, our new Vice President. A marketer, business developer, and strategist, he holds a degree in Business Administration and a master’s degree in Entrepreneurship.
His career combines strategic management with institutional impact, standing out through roles at the Fundación
Museos de la Ciudad and the Centro de Convenciones
Metropolitano de Quito, as well as through projects with business associations. As the founder of Crossroads, he has driven growth in the events and hospitality industry.
He currently also contributes to academia as a university professor, bringing a technical and up-to-date perspective to the development and positioning of the sector.

Through ABED, we introduce Cathy Muñoz, our new Secretary and a leading professional in event organization with more than 20 years of experience.
Her approach combines flawless management with a unique artistic sensibility, creating authentic and memorable celebrations. A destination wedding specialist, she stands out for her ability to coordinate complex logistics and ensure high-level experiences in any setting.

Through ABED, we introduce Berenice Sosaour new Director of International Business. She is a Foreign Trade professional, event planner, and strategist with more than 15 years of experience in high-end social and corporate events.
Her international career and participation in leading industry trade shows have enabled her to develop a global perspective on the events industry. Her approach focuses on designing purposeful experiences that connect markets, brands, and people.

Through ABED, we introduce Pedro Enrique Minchala as our new Director of Communications.
His strategic vision and experience in the events industry will strengthen our association’s presence and the value we create for each of our members.